Job ID: 296022 Location: Summerville Campus Full/Part Time: Full Time Regular/Temporary:
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About Us
Augusta University is Georgia's innovation center for education and health care, training the next generation of innovators, leaders, and healthcare providers in classrooms and clinics on four campuses in Augusta and locations across the state. More than 12,000 students choose Augusta for educational opportunities at the center of Georgia's cybersecurity hub and experiential learning that blends arts and application, humanities, and the health sciences. Augusta is home to Georgia's only public academic health center, where groundbreaking research is creating a healthier, more prosperous Georgia, and world-class clinicians are bringing the medicine of tomorrow to patient care today. Our mission and values https://www.augusta.edu/about/mission.php make Augusta University an institution like no other.
Augusta University's distinct characteristics in education and research include real-world experiences and community engagement, as well as a culture of building community, corporate and government partnerships that address health, security, economic and societal concerns locally and across the state.
The University System of Georgia https://www.usg.edu/hr/orientation/welcome_to_the_board_of_regents_university_system_office is comprised of our 26 institutions of higher education and learning as well as the System Office. Our USG Statement of Core Values are Integrity, Excellence, Accountability, and Respect. These values serve as the foundation for all that we do as an organization, and each USG community member is responsible for demonstrating and upholding these standards. More details on the USG Statement of Core Values and Code of Conduct are available in USG Board Policy 8.2.18.1.2 and can be found online at https://www.usg.edu/policymanual/section8/C224/#p8.2.18_personnel_conduct.
Augusta University Online (AU Online) is designed to take the university into the 21st century with advanced learning technologies for AU students. Deploying best-in-class online educational methods, techniques, and models of student support, AU On6ne is designed to support our faculty in developing leading-edge online instruction.
Focused on fostering a sense of belonging among our online students, and creating exceptionally engaging classroom experiences, our team is committed to extending the reach of AU through advanced marketing and digital technologies. Our close-knit team embraces the values of performance, innovation, and providing a personalized teaming "experience like no other" in online education.
Job Summary
The holder of this position will work closely and integrate with AU's Communications and Marketing to maintain a positive public image, promote college programs, and publicize student and faculty achievements in alignment with university standards. The communications strategist will be responsible for producing and designing content for the college's internal (student) and external (alumni, friends, and business community) newsletters, to include formatting for digital publication via email and on the website, and the college's Annual Report (digital and print).
Responsibilities
The duties include, but are not limited to:
EVENT MANAGEMENT: Provide assistance in planning, organizing, and carrying out all college events throughout the year. Generate content to advertise and market events and provide appropriate post-event coverage to appropriate constituencies.
NEWSLETTERS & ELECTRONIC COMMUNICATIONS: Utilize templates provided and/or endorsed by DCM to create, design, and produce print and digital issues of the college's newsletters and annual report by aggregating content from a variety of sources and creating content as needed. Utilize tools provided and/or endorsed by DCM (Poppulo, Emma/Marigold, listservs, etc.) to electronically distribute newsletters and other forms of communication or engagement (surveys, invitations/mailings, document repositories, calendar events, etc.). Meet content deadlines based on production schedules from dean's office
COMMUNICATIONS & MARKETING STRATEGY AND PLANNING: Maintain situational awareness of the college's priorities by attending college and departmental meetings and events, both on one's own initiative and as directed by the dean and his leadership team. Exercise professional judgment in planning strategies to effectively develop and carry out communications and marketing initiatives to promote the college's programs, student and faculty achievements, etc., to internal and external constituencies. Present those strategies to the dean and to members of the dean's leadership team.
CONTENT DEVELOPMENT AND MANAGEMENT: Serve as the primary point of contact/interface with the college's subject matter experts to capture/draft and produce/edit information to be delivered through various communications outlets (e.g., college and university website(s), Jagwire, college newsletters, college webpages, social media, etc.).Schedule, coordinate, and implement communication and marketing meetings as needed. Create, coordinate, and select photography and videography for print and electronic communications. Maintain effective working relationships with DCM communications specialists, editors, graphic designers, photographers, videographers, etc. Identify, documents (record and/or write), and disseminate internal blurbs, stories, videos, and/or news items as they pertain to the unit and notify DCM for consideration of broader dissemination (e.g., publication in JJagwire, media releases, etc.). Capture, produce, and maintain a growing library of digital content, testimonials (images, videos, quotations), and written content which vividly conveys the experiences, people, achievements, and initiatives of the college and its programs to support a variety of marketing, promotional, and informational needs.
WEBSITE MANAGEMENT: Conducts routine reviews of website content to ensure it is updated appropriately; Updates content as needed and implements plan outlined in web governance Work with technology staff to ensure ongoing improvement of website, including phased updates and redesigns Utilizes tools provided and/or endorsed by DCM to update content on the web and conducts a regular review for broken links, misspellings, etc.
SOCIAL MEDIA MANAGEMENT: Receives content from subject matter experts Curates content for social channels to meet regular posting standards Utilizes tools provided and/or endorsed by DCM to update content on social media (Facebook, LinkedIn, Instagram, Snapchat, etc.) Actively monitor and update social media participation, taking organization to an active and innovative presence on established and new social media outlets Actively monitor online reputation and make recommendations to enhance said reputation
OTHER: Perform other duties as assigned.
Required Qualifications
Bachelor's degree from an accredited college or university in a related field and a minimum of three years of direct related communications/marketing experience.
Preferred Qualifications
Master's degree from an accredited college or university in marketing, public relations, or strategic communications, or related field.
Knowledge, Skills, & Abilities
KNOWLEDGE Proficient in Microsoft Office and other computer software/databases
Knowledge of general office procedures, databases, operating systems, and spreadsheets in computer software systems
Knowledge of photography/videography/visual and graphic design
Comfort with learning and using content management systems and familiarity with Google Analytics
Knowledge and experience in planning and implementing marketing/pr/communications campaigns
SKILLS Excellent organizational and prioritization skills
Demonstrated creativity and innovation
Excellent verbal and written communication skills/storytelling
Excellent interpersonal/collaboration skills
Business software/computer skills to include proficiency using Adobe Creative Suite (Illustrator, Photoshop, InDesign, PremierePro) and Acrobat Pro; proficiency with web editing/publishing tasks; Creativity, branding, visual design sense, understanding UX, print design, familiarity with design software, HTML, CSS (cascading style sheets), typography
Superior customer service
Project management skills
ABILITIES Ability to maintain confidentiality
Analytical ability
Ability to work independently and exercise sound judgment
High professionalism
Work well under pressure and manage deadlines
Ability to organize and coordinate resources and projects in a timely manner
Detailed-oriented
Proficiency with various social media platforms.
Ability to use the standard tools and software of the trade approved and endorsed by the DCM, while demonstrating a strong understanding of the following policies and resources: Division of Communication and Marketing policies, AU web governance, AU brand guidelines, AU expert database.
Shift/Salary/Benefits
Shift: Days/M-F (Work outside of normal business hours may be required)
Salary to be commensurate with the qualifications of the selected candidate within the established range (generally minimum midpoint) of the position.
Recruitment Period: Until Filled
Augusta University offers a variety of benefits to full-time benefits-eligible employees and some of our half-time (or more) employees.
Benefits that may be elected could include health insurance, dental insurance, life insurance, Teachers Retirement System (or Optional Retirement Plan), as well as earned vacation time, sick leave, and 13 paid holidays.
Also, our full-time employees who have been employed with us successfully for more than 6 months can be considered for the Tuition Assistance Program. Consider applying with us today!
Other Information
Augusta University is a tobacco-free environment, and the use of any tobacco products on any part of the campus, both inside and outside, is strictly prohibited.
Equal Employment Opportunity
Augusta University is proud to be an equal opportunity employer welcoming applicants from underrepresented groups, including individuals with disabilities and veterans.
How To Apply
Consider applying with us today!
Applicants are encouraged to tailor their resumes to the position of interest by clearly highlighting relevant work experience and skills gained from previous employment. Resumes should reflect how your background aligns with the qualifications and responsibilities of the role.
